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Wine Intelligence

Driving success in premium wine 2019

Wed Nov 20th 2019 at 09:30 until 12:00
Chile, Av Vitacura 2610, Las condes, Metropolitana de Santiago

Event Details

Events in Chile

The seminar will explore the following topics:

Who is buying and drinking Premium wine?

 What drives the choices and motivations of Premium wine drinkers?

What types of wine (countries, regions and styles) are having success among Premium drinkers?

What is the importance of the growing phenomenon of SOLA wine (sustainable, organic, low alcohol and alternative) with the Premium drinker?

This workshop will also share an immersion study with Premium drinkers in the US market based on expert interviews, consumer discussion groups and an extensive use and attitude survey with a nationally representative sample of Premium drinkers.


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